SEO-Optimized Content Writing
In 2022, I created SEO-optimized content for multiple departments within Novant Healthcare, including:
- Logistical information for patients
- Minimally invasive surgery
- Neurology
- Oncology
- Women’s health
My work focused on explaining healthcare in positive, approachable ways in plain language that patients could easily understand. I worked with a combination of factual research, interviews with healthcare providers, and existing Novant materials to identify and synthesize the most useful, accurate information into pages that made patients feel seen.